LED deep business group to play the brand "Hong Kong Spring Lighting Exhibition" business opportunities

[Source: LED Engineering's "LED lighting channel" 2013, No. 5 (total of 41) reporter / concise Full]

The "2013 Hong Kong Spring Lighting Fair" was held at the Hong Kong Convention and Exhibition Centre from April 6th to 9th. According to the organizer, this exhibition set up the world's two exhibition areas for the world of display screens and chandeliers for the first time, attracting more than 1,100 exhibitors from mainland China, Hong Kong, Macao and Taiwan, Finland, France, Greece, India, South Korea, Thailand, the United Kingdom, and the United States. The total number of exhibitors reached more than 16,000.

Deep enterprise group

It is understood that the Hong Kong Spring Lighting Fair has always been the largest lighting trade fair in Asia and enjoys high prestige in the LED industry.

The reporter saw that this lighting exhibition is divided into 11 professional exhibition areas, such as famous lanterns, intellectual property business district, commercial lighting, decorative lighting, LED indoor lighting, LED outdoor lighting, professional and outdoor lighting, given to buyers and Exhibitors and visitors have the greatest experience and experience.

The reporter found on the scene that Shenzhen and Zhongshan formed a special exhibition group at the exhibition. Among them, about 300 LED companies from Shenzhen participated in the exhibition for the first time, which showed the importance that domestic enterprises attached to the exhibition.

Zhang Bo, Marketing Manager of Shenzhen Ruiya Lighting Technology Co., Ltd. said: “Before Shenzhen enterprises were exhibiting themselves and there was no unified group participation. In order to form a unified logo and build a well-known LED brand in Shenzhen, the exhibition company decided to participate in the exhibition. In view of this, the display effect is good. Taking our own booth as an example, we have attracted many businessmen from Taiwan, Hong Kong, Australia, and the United States to negotiate."

Another person in charge of the Shenzhen company also said: "The Hong Kong Lighting Fair has attracted a large number of domestic and foreign merchants, especially high-quality foreign merchants to the exhibition. Organizing the unified 'Shenzhen LED Group' to participate, which will help strengthen the local brand in Shenzhen To create intensive advantages and win more domestic and international orders."

Foreign companies love new products

The reporter met Australian buyer Christopher, who said that he wanted to find some innovative LED lighting brands to bring back to China.

Among them, "ordinary", "light of life", "network" and other lighting are his most impressive products. Ordinary lighting is characterized by the ability to change the color and darkness of the light with the environment, using a special shape and a silver coating on the surface to reflect the pattern and color of the back wall and the user's movements to the audience through reflection. The light of life shows the energy-saving, green and environmental features of LED lights through simple methods.

Christopher said: "I didn't know much about the Chinese mainland manufacturers. Through this exhibition, he found that the technology and design of LED manufacturers in mainland China have reached a very high level, and they are not inferior to well-known foreign manufacturers. ”

Indeed, precisely because of the excellent technology and quality of domestic manufacturers' products, this exhibition, which is dominated by mainland LED manufacturers, can attract so many foreign merchants to come a long way.

Enterprises make "killers"

The ancestors of Wuhu Jingxin Lighting Co., Ltd. said that they have spent more than 200,000 yuan to professional decoration companies in order to achieve good display results at the exhibition, according to the characteristics of home lighting, office lighting, commercial lighting and engineering lighting. Design and decorate the booth. Due to the better location and design of the booth, many foreign customers who pay attention to the brand image have come to negotiate.

Zhang Bo, manager of Ruiya Lighting, said that they mainly prepared a series of high-tech new products for the exhibition, including “single color temperature adjustment series”, “color temperature adjustment bulb series” and “color temperature adjustment panel light series”. "It is the main product of the main push.

The single-cut color temperature adjustment series has a beautiful appearance, an integrated heat dissipation structure, professional optical design, and reasonable layout, giving a soft and comfortable feeling. Due to the built-in two color temperature LED lamp beads, the lamp is more energy-saving and environmentally friendly than traditional lighting, and the product application field is more extensive.

Another "wireless control ceiling lamp series" product has also attracted a lot of attention from customers. This product is controlled by a capacitive touch remote control. The two-way communication protocol has two modes of wireless control. The customer can store according to their favorite color and control the color of the light with one button.

Judging from the on-site traffic and signing of the exhibition, the above-mentioned corporate booths have a large number of people, and there are many orders for on-site contracts. The company has also received the expected results.

Exhibition opportunities

According to the reporter's on-site statistics, 30%-40% of the visitors to the exhibition are customers from outside Hong Kong, Macao and Taiwan. Most of the visitors are dealers, raw materials suppliers, buyers, etc., and there are Singapore, India and other places, far from Australia, the United Kingdom, the United States, Switzerland, Finland and other places.

The reporter saw at the exhibition that although some factory salesmen and customers had a bit of “踉跄” when talking in business English, the merchants were “active” to shuttle through the booths in China, and they were willing to sit down and negotiate in detail. It shows that they are eager to find a suitable domestic manufacturer to cooperate.

A person from a decoration company in Taiwan told reporters: "In addition to Hong Kong, I also ran several times a year in mainland China, looking for some high quality and low price manufacturers to cooperate. However, I have not found a satisfactory one. Partner."

He said that the prices of domestic manufacturers are more affordable, and the technology is no worse than the well-known foreign brands. Through the exhibition, they have gained more opportunities to cooperate with the European, American and Asian markets.

However, there are still many mainland LED lighting manufacturers at the show that this year's product prices will decline to a certain extent, and industry competition will further intensify. This is related to the sales channels and sales focus of some manufacturers.

Affected by the global economic downturn, the growth rate of LED markets in Europe, America, Asia and other countries in 2012 was not as good as expected. As a result, orders for LED-based enterprises, which are mainly export-oriented, have generally declined, and many domestic LED manufacturers have accumulated backlogs. Under this circumstance, domestic enterprises have adjusted their marketing focus from the foreign market to the domestic market.

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